International film Distribution

We are frequently approached by filmmakers who wish to see their films distributed and screened in cinemas around the world. There is no single route to the cinema screen and with over 100s of theatrical distributors of all shapes and sizes; it can be daunting for filmmakers to choose the method which is right for their film.

The simple rule for those films that looks for distribution for theatrical release has to entre in good international film festivals. If you have a good luck your film will be selected in these “A” listed international film festivals, they provide an important shop window to enter into the international distribution markets. Nomination of a film in these festivals make a way for the world’s distributors and chances of getting bid against each other for the right to distribute your film in their own countries (theatrically and non-theatrically) are very bright. In any major film festival which shows 200 or more feature, at least 40% of these will never get distribution and will not be seen again on a cinema screen in that country. As per the estimation only 10% of the feather produced has luck to see the inside of a cinema.

International Sales agents are equally important as Distributors. These companies will consider new films and buy worldwide rights in order to sell on to distributors across the planet.  Often they have admirable relationships with distributors and festivals of all dimensions in all markets.  They are very useful to get the best deal in territories most filmmakers may not even have thought of.  And a distributor on the other side likely to take a film sincerely as a commercial proposition if it has been offered to them by a recognized sales agent. We license film worldwide, territory by territory, for theatrical, TV broadcast, digital, home video, public library and educational distribution.

IFS allows sellers’ content like programs, films, documentaries, short videos & films to buyers such as TV channels, mobile portals, and other resellers who are looking for a variety of high quality content. IFS is a platform for those who seek to deal their content in the most convenient and hassle free manner. We aim to get the buyer presented with more information, in order to make better and more sensible decisions for selecting the film or content they desire. 

IFS acts as distributors, consultants, development agents, and providers of training. We have good working relationships more than 800 worldwide distribution houses, range of international sales agents and a number of independent producers which make our job easier to distribute & promote any good film in the international film market.

The ideal situation is to show your film to as many applicable sales agents as possible in the hope they will take you on, pitch your film in major festivals, market them to distributors (a costly business) and ultimately sell your film globally. If a distributor views your film and buys it, it will make its way to theatres in that region and subsequently to television and digital markets.

It is a cumbersome, lengthy and often depressing process. That is where we come in. We can still approach festivals directly on your behalf and also individual distributors. We can produce all forms of marketing materials. We can also book and pay for your advertising (This can incur huge expenses depending on your resources or even a single advertisement in a major news paper on the day of release). Our own specialist PR personnel ensure the national film press (print and online) look your film in advance and review it / write about it on the day of your release. On the other side reviews are free promotion &advertising and a good one is a huge support to get your film into theatres.  We also help you out with the certification and classification of your film from the Censor Board.

Selling the film to cinemas can be a tough job.  We need to convince the distributors that your film should be chosen over and above a dozen other releases that open every week.  This is a blend of communicating what is huge about your film, but also believing exhibitors that your film has the perceptibility it needs to find an audience.  This perceptibility comes from promotion &advertising, festival exposure, reviews, word of mouth on preview screenings and is one of the toughest things to secure and to convince others.

How we work:

We at IFS don’t just take the exclusive rights of your film but we become your delegate so that the film justifies with largest possible visibility and audience. We have customized strategies as per the requirement of the film’s need and we ensure justice with the film. We always try to gain access to the most significant programmers and the legitimate platforms internationally.

On behalf of your we negotiate, in each individual market we acquire the best possible license fees and work with the distributors to get the ingenious solutions which can reach wider audiences.

We don’t involve middlemen. We interact for your film directly and stay away from aggregator. We prefer to have a direct relationship with platforms like Amazon, Netflix, iTunes and more and we allow us to prepare and present your film without the intervention of a third party.

Transparency is our key of success in this short span of time. We only keep our Royalty when we receive a considerable amount for our efficient and serious work. We believe our success depends on your success.


  • IFS has been formed with a mission to safeguard the interest of Producers because it is they, who put own money on the project.
  • IFS works as a bridge between buyers’ and sellers’ right starting from licensing issues and negotiates the price to create a win-win situation both for the buyer and the seller.
  • Our professional work and effective strategies always reduce the cost of distribution. Everything we do are pre-defined by an agreement and are hundred percent transparent. We make the optimum use of the producer’s money.
  • For global marketing and distribution, we have a wide range of tools and services that are a pre-requisite as per current market scenario.

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